The Frankfurt School
The frankfurt school was concered with the impact of the rise of the media industries on sociaty. And over all they say that we watch tv because we have been conditioned to watch them, not because we want to.
The Hyperdermic needle model
The intention of this is to inject passive ideologies in to the mass media, this was commenly done by the nazi's when they did propaganda films such as Triumph of the will..This is happening now a days in places such as North Korea as they have been injeted with ideas such as they have won the world cup and they have landed a man on the sun, and the country believes that this is correct as the government is controlling the media and the people dont know any other way as they are brought up to believe the media.
Violence in the media
The moral majority argue that the media is to explicit sexually and violently and in some way offensive, need to be censored as it may influence the audience, issues such as porn and/or computor games allegedly damage literacy skills
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